Zydrune Auksoriute – woman jewelry designer and the person behind the brand of exceptional craftsmanship and high-quality jewellery. Her high end, modern and fully handmade jewellery designs reflect the needs of today’s woman lifestyle. As a result, bringing back the importance of creativity and ethical production, alongside sophisticated jewelry design practice.
”You never really know a woman until you’ve seen her jewellery.” – unknown
‘‘ZYDRUNE jewellery journey began in 2015. A year that I like to call a core foundation of my jewellery brand. It was the time, that I finally developed my unique style and also created a product that held my values. Altogether, I was proud to not only wear and create my jewellery but also present it to the public.
For those, who know me well, it is easy to agree, I always owned tons of accessories. I loved stylising my clothes with them by creating different ‘looks’ and seeing how jewellery can transform the outfit from casual to more dressy. It was impossible to see me without statement earrings or variety of bracelets, silky scarf and a pair of heels. Unlike everybody else, I didn’t own any flat shoes for years. Therefore, my collection of jewellery was enormous but it wasn’t long lasting at all. The truth was, that after one season or even few months, most of the jewellery was ending up in a bin. Due to fast fashion, the continuously growing landfill of clothes, shoes and accessories, is shocking!
With that in mind, I’ve decided I needed a change. I was on the path of creating my own high-end quality jewellery that lasts.’’
Zydrune’s education takes us back to Lithuania, where she grew up. Her early creative potential resulted in enrolment to private Art classes which, alongside school activities, took 4 years to complete. Zydrune was taught many art subjects, such as painting, drawing, ceramics, sculptural plasticity and many more. On the other hand, at school she was focusing on mathematics, biology, chemistry and foreign languages. Zydrune’s passion for arts and design clearly influenced her choice of further education. As a result, a very ambitious young woman moved to Scotland to pursue her career. A goal of becoming a successful woman jewelry designer.
Zydrune graduated from University of Dundee with the best grades in her field and was recognised by The Goldsmiths’ Company. For this reason, in the year of 2016, she secured the most prestigious ‘Goldsmith’s Precious Metal Bursary Design Award’. In addition, she received a monetary support from the company to re-create her designs in precious metals. It was indeed, a huge support at the time, as designer admits. Besides her studies in Scotland, Zydrune also attended University of North Texas. According to designer, UNT provided the highest level of education in jewellery making which heavily influenced her future skills and style.
“The main reason I started designing jewellery was not only because of my love for it, but more for the identified need of a high-end quality jewellery. I wanted to create a product that looked and felt good, and involved only ethical production too. A product that is 100% handmade in the U.K. Knowing how much work these days is done in the Third World countries, including child labour and difficult work conditions, I wanted to be clear to deliver a different message. Therefore, I wanted my jewellery to tell a bigger story not only for this generation, but also for many more that will come. My goal was to become a high-end woman jewelry designer, that strives to be better, in both ethical and sustainable jewellery making.’’
After graduation from universities, Zydrune moved to London to pursue her career. Due to her ambitious nature, she self-directed fashion shows for independent brands, presented her collections and ideas in Milan Fashion Week and was interviewed by Lithuanian television. In addition to that, a young designer exhibited in both London and Scotland. As a result, bringing her career goal closer and closer to reality. Designer also worked for the brands like Dolce & Gabbana, Ulysse Nardin and Stephen Webster which indeed gave lots of experience. ‘‘I never said no to hard work. I knew that to reach my goal of creating a successful and lasting jewellery brand will require huge amount of knowledge and commitment, but I was ready to do all it takes.’’ Till this very day Zydrune is very passionate of what she does and what really matters to her brand, and welcomes anyone with similar interests into her world.
”Act as if what you’re doing makes a difference. It does.” – William James
