ZYDRUNE – NEW GAME ON THE SCENE: HIGH-END SUSTAINABLE AND ETHICAL JEWELRY DESIGNER AND WHY?
‘‘The main reason I started designing jewellery was not only because of my love for it, but more for the identified need of a high-end ethically made sustainable jewellery. I wanted to create a product that looked and felt good, and involved only ethical production too. A product that is 100% handmade in the U.K. Knowing how much work these days is done in the Third World countries, including child labour and difficult work conditions, I wanted to be clear to deliver a different message. Therefore, I wanted my jewellery to tell a bigger story not only for this generation, but also for many more that will come. My goal was to become a high-end woman jewelry designer that strives to be better, in both ethical and sustainable jewellery making.’’ – Zydrune
After graduation from universities, Zydrune moved to London to pursue her career. Due to her ambitious nature, she self-directed fashion shows for independent brands, presented her jewellery during Milan Fashion Week and was interviewed by Lithuanian television. In addition to that, a young designer exhibited in both London and Scotland, worked for the brands like Dolce & Gabbana, Ulysse Nardin, Stephen Webster and deepened her knowledge in a widely known jewellery quarter of London, Hatton Garden.
‘‘I never said no to hard work. I knew that to reach my goal of creating a successful jewellery brand will require huge amount of knowledge and commitment, but I was ready to do all it takes. Working for other brands gave me the right knowledge and experience, which I applied to my own jewellery brand. But yet again, I feel like I am learning something new every single day.’’ – Zydrune
”Jewellery is like a wearable piece of art that brings joyful memories every time you wear it”